You have an extensive medical background, was aesthetics something you always wanted to go into?
When I was growing up I actually wanted to be an artist and just paint. But I had a strict African upbringing and my choices where that I should go into medicine , business or engineering. I was naturally good at sciences and loved the human body and anatomy. I found aesthetics took my artistic side combined it with medicine, which was the perfect match and I couldn’t imagine doing anything else now.
You describe your practice as 'not just a treatment, an experience'. How important is the personal touches during the consultations and aftercare?
It’s vital. The market is very saturated so you have to offer more than “just a treatment”. When patients pay they are buying into you, the lifestyle not just the treatments themselves so discovering what your USP is and harnessing this early is key.
You've been voted the Best Cosmetic Doctor and have a client list one can only marvel at. Any tips for other practitioners out there?
I always say I’m still learning everyday and that will never stop. Being teachable and able to adapt with the times is essential. Also, simply be you... too many people try to copy a person or business model out there, that is so far removed from what they actually are which clients and the public can see through. Being the best version of yourself keeps you authentic and concentrating on what you do and not worrying about others will ensure you are original.
We all have insecurities and it's a big step for some of us to come forward with those. How do you help your clients feel at ease?
Humour and empathy. I never take myself seriously even though I’m serious about what I do. Humour at the right time can really disarm a patients anxieties, worries and they come back as they see you as more than just their doctor ..they see you as a friend as they can see you genuinely care.
What are the key signs clients should look out for when choosing a practitioner?
1. Make sure it is a medical professional that’s registered with their governing body here in the U.K.
2. Ensure they carry valid insurance
3. See their work not just stock images
4. Review their reviews and ask permission to contact past patients who they have treated
5.’ Make sure they use a clean clinical environment
6. Have a consult prior to treatment and discuss all concerns and give yourself a cooling off period before you decide
7. Base choice on skill never just price
Whats next in store for Le Beau Ideal and Dr Esho?
I’ve just launched a global product line for lips with Deciem so we are very busy with this and next year I start a quarterly residency in Dubai.
We have something else big coming ... but my lips are sealed right now so you will have to keep following us on our social media feeds !